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ohne x Lazy Oaf – "It's ok to do nothing on your period."

ohne and Lazy Oaf collaborated on a range of three limited-edition period pants in iconic LO prints. I created the visual language, design and motion, reclaiming laziness as rest and remembering that it's ok to do nothing on your period.

Photography – Rosie Foster

Art Direction – Meredith Watt & Mary Ton​

Copy – Charlotte Ellis​

PM – Emma Shepherd, Jody Mulvey​

Ohne – Charlotte Hyde, Kayley Kemple


Branding, Design, Motion Design


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