ohne x Lazy Oaf – "It's ok to do nothing on your period."
ohne and Lazy Oaf collaborated on a range of three limited-edition period pants in iconic LO prints. I created the visual language, design and motion, reclaiming laziness as rest and remembering that it's ok to do nothing on your period.
Photography – Rosie Foster
Art Direction – Meredith Watt & Mary Ton
Copy – Charlotte Ellis
PM – Emma Shepherd, Jody Mulvey
Ohne – Charlotte Hyde, Kayley Kemple
Branding, Design, Motion Design